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Which factors influence the willingness to pay for electronic library services? A study of the Portuguese electronic scientific information consortium b-on

机译:哪些因素影响电子图书馆服务的支付意愿?葡萄牙电子科学信息联盟b-on的研究

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摘要

This paper investigates the factors that influence the value for the users of the Portuguese electronic scientific informationconsortium b-on (Biblioteca do Conhecimento Online). We used the contingent valuation method based on a willingness to payscenario to estimate the value that each user is willing to pay. Data were collected through an e-survey sent to all Portugueseacademic users. The main aims of this study are: (1) to investigate whether the willingness to pay is influenced by a set of factors(the frequency of use, whether the user previously knew b-on or not, the type of the user, the scientific area of the user, andthe institution of the user); and (2) to estimate the demand function of b-on services as function of the price and the previouslymentioned factors. In order to achieve these objectives we use several regression analysis techniques – OLS, Tobit model, linearprobability model (LPM), Logit and Probit models. The results show that the factors studied are all important explanatory variablesof the willingness to pay for b-on and important determinants of demand for b-on services. Moreover, the demand for b-onservices is quite sensitive to the ‘price’.
机译:本文调查了影响葡萄牙电子科学信息联盟b-on(Biblioteca do Conhecimento Online)用户价值的因素。我们使用了基于支付意愿的或有评估方法来估计每个用户愿意支付的价值。通过电子调查收集数据,并将其发送给所有葡萄牙语学院用户。这项研究的主要目的是:(1)研究支付意愿是否受到一系列因素的影响(使用频率,用户先前是否了解过在线购物,用户的类型,科学的用户的区域以及用户的机构); (2)估计随行服务的需求函数随价格和上述因素的变化。为了实现这些目标,我们使用了几种回归分析技术– OLS,Tobit模型,线性概率模型(LPM),Logit和Probit模型。结果表明,所研究的因素均是对b-on支付意愿的重要解释变量,也是对b-on服务需求的重要决定因素。此外,对b-onservices的需求对“价格”非常敏感。

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